If you talk with anyone in talent recruitment these days, they’ll tell you one of the leading conversations they have with both applicants and business leaders alike centers around the importance of company culture. A positive company culture results in a more engaged and productive staff, so CEOs and business leaders of today are making some significant investments into either improving a poor culture or starting a new one as a strategic business growth initiative. But how do they go about doing this? Who can help recreate the kind of culture that top talent wants to be a part of? Believe it or not, the answer lies with HR.