feature image

If you talk with anyone in talent recruitment these days, they’ll tell you one of the leading conversations they have with both applicants and business leaders alike centers around the importance of company culture. A positive company culture results in a more engaged and productive staff, so CEOs and business leaders of today are making some significant investments into either improving a poor culture or starting a new one as a strategic business growth initiative. But how do they go about doing this? Who can help recreate the kind of culture that top talent wants to be a part of? Believe it or not, the answer lies with HR.

How HR Plays a Role in Company Culture

It doesn’t happen overnight, but a significant first step in creating a more appealing company culture is reaching out to the HR manager or service provider for help. Reason being, this department plays a vital role in the communication processes within the organization. They are responsible for the management of employee concerns and issues more than anyone else, so they are likely to provide the clearest picture of what the current culture ‘pulse’ is within the organization.

The Risks of Ignoring Culture Issues

A company culture crisis can quickly become disastrous for the organization. If active leadership and clear vision are lacking, the rest of the staff will soon follow suit, resulting in lower productivity and disengagement. Employee turnover will likely follow short after. Reason being, when employees don’t feel like they are contributing to something bigger than just a job role, they will begin to disengage with the company, potentially looking for another company to fill the void. People will merely come to work because they have to.

What HR Services Can Do to Improve Culture

If your company culture needs a tune up, but you're not sure how it can be fixed, remember that HR has the resources and tools to help your company reach its full culture potential. They can gather information through the implementation of employee engagement surveys, focus groups, or interviews. Then, once the feedback is received, they can begin coaching sessions with leadership to guide those at the top through negative behaviors or activities. For example, let’s say a group of surveyed employees reported some disappointment with the current paid time off (PTO) policy and feel the organization doesn’t care about a good work/life balance. The HR representative can then take that information to work with the leadership on either the development of a new PTO plan and launch or, if that’s not possible, some educational training programs about why the current policy is necessary.

As companies with a positive company culture continue to experience tremendous growth, (Quicken Loans, Disney, Progressive Insurance) others are now realizing the profound impact it has on the success of the organization. Thankfully, HR Teams are stepping up as the primary resource to guide companies in a more positive cultural direction.


Having a culture crisis? If you need help improving the culture of your organization, feel free to give us a call, we’d love to talk about how our team of experts here at HR Collaborative can assist with improving it.

Check out the rest of our great articles here